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As Pinterest rockets onto the list of most popular social networks, you recognize that something is different about Pinterest. It isn’t like the others. The appeal to women and their families, the explosion of visual images instead of blocks of text, the showcase of aspirational lifestyles… this is no Facebook or Twitter.
Pinterest is a completely new model not just for the users, but also for marketers. Don’t let the lack of overt advertising on Pinterest fool you. Marketers who understand this new model are already building brands, communicating with affinity groups, and driving sales and traffic. They’re tapping into a window of opportunity – and so can you.
But in order to make Pinterest work effectively, you have to know what brands and products work well on Pinterest. You need a strategic plan that’s appropriate for an environment of rapid change. You’ll also need specific tactics for board organization, pin selection and copy, getting followers, and tools.
With this information, you’ll have a great head start on the network that is quickly becoming an essential marketing channel for anyone working in or using social media for marketing.
- Sales Rank: #1462343 in eBooks
- Published on: 2012-01-30
- Released on: 2012-01-30
- Format: Kindle eBook
About the Author
Leon Cho is a technology executive who has worked at the intersection of online marketing and product management for over 15 years. He is a former VP/GM at Match.com (Chemistry.com division), General Manager at Real Networks, and has held senior roles at AOL and Netscape. He has an MBA from the University of Chicago in Marketing and Finance where he received the university's Marketing Concentration scholarship. He has dual degrees from the University of California at Berkeley in Computer Science and Applied Mathematics.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Pinterest Marketing Bible:
By S. kay
It is a good guide to help you with all the rules and in and outs of moving around Pinterest. Very easy to read but a lot
to remember. It walks you through each step if you want to refresh your memory and review.
2 of 2 people found the following review helpful.
Great insight into Pinterest Marketing!
By jouster555
Sorting through all of the hype, Cho has done a great job capturing the essence and power of Pinterest for marketing products. The case studies and marketing tactics definitely make this book worth the price of admission.
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