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The Disney Way: Harnessing the Management Secrets of Disney in Your Company, Third Edition, by Bill Capodagli, Lynn Jackson
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"Dream, Believe, Dare, Do...."
Though four simple words, this carefully crafted credo lies at the heart of Walt Disney's enviable empire and has led The Walt Disney Company to prosperity for decades.
As foremost experts on Disney, authors Bill Capodagli and Lynn Jackson return with an updated and expanded third edition of The Disney Way to show how organizations can incorporate this four-pillared credo to support any business, drive any team, and guide any leader to create immeasurable success.
Profiling a new set of diverse organizations - such as TYRA Beauty; Rainbow Babies & Children's Hospital; Ottawa County, Michigan; and Science Center of Iowa - the authors show how companies of any size, whether an entrepreneurial start-up or a Fortune 500, can reach their utmost potential by embracing Walt Disney's techniques to create a consumer-centric culture. They provide step-by-step actions on how to:
- Give every member of your organization a chance to dream
- Stand firm on your beliefs and principles
- Treat your customers like guests
- Support, enable, and reward employees
- Build long-term relationships
- Dare to take calculated risks
- Train extensively and constantly
- Align long-term vision with short-term execution
- Utilize storyboarding techniques
- Pay close attention to details
- Demonstrate "love" for product, employees, customers, and self
Find out why Walt Disney's Dream, Believe, Dare, Do principles continue to redefine the nature of business and revolutionize the art of management, and learn how to implement them in your own organization.
- Sales Rank: #45005 in Audible
- Published on: 2016-06-21
- Format: Unabridged
- Original language: English
- Running time: 703 minutes
Most helpful customer reviews
4 of 4 people found the following review helpful.
The Disney Way provides a fantastic means for jump-starting any organizations customer service approach
By Amazon Customer
The Disney Way provides a fantastic means for jump-starting any organizations customer service approach. This book provides the foundation for implementing a customer centric cultural transformation that will run deep within your organization, and that will provide for long-term changes. This is not simply about sprinkling a bit of magic on the outside and hoping that it holds. The Disney Way starts with buy-in from leadership, invites front-line employees to develop a foundation, and leaves employees with the fundamentals necessary to make positive customer oriented decisions. Bill and Lynn do a great job presenting Disney's key principles to success, and mixing in many examples from the companies they have worked with in a way that is easily digested and makes clear the reward of the long-term commitment needed for execution. This new edition is made better by the addition of government organizations. Having spoken with Ottawa County and seen their customer service first-hand in preparing our own organization, I can assure you the chapter is no exaggeration of how profound an impact the Disney Way can have. Thank you for another great book!
1 of 1 people found the following review helpful.
Five Stars
By Shawn Edgington
Great book, for everyone.
1 of 1 people found the following review helpful.
Five Stars
By Amazon Customer
Inspiring
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